On1 the international stage, this has been a very intense and fast-moving week

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On1 the international stage, this has been a very intense and fast-moving week
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Russia’s FIMI machine has a simple formula: loudly accuse others for the aggression and bad faith that it is actually responsible for.

The upcoming Alaska summit(opens in a new tab) is being spun by Moscow as a display of global order: two serious powers, Russia and the US, determining the fate of the world. In reality, Putin is stuck, money-tight, and staring at the ruins of his maximalist ambitions in Ukraine. Putin’s war aimed to destroy Ukraine’s sovereignty, but after years, Russia’s gains are minimal and its economy is strained.

The accuser is the perpetrator

Russia’s FIMI machine has a simple formula: loudly accuse the EU and Ukraine of not seeking peace. However, what Russia accuses others of doing, it actually does itself

  • Saying the EU wants to sabotage talks? The EU isn’t blocking negotiations, Russia is. Moscow refuses to compromise, makes unrealistic demands, and continues its attacks, making any real peace impossible.
  • Portraying itself as a peace-seeker? Putin’s regime mobilised hundreds of thousands, escalated a bloody war, and continues to bomb civilian infrastructure(opens in a new tab) to undermine Ukraine’s economy and morale. It is the aggressor, not the mediator.
  • Accusing the EU of meddling? Russia is the one invading a sovereign country, destroying cities, and triggering a massive geopolitical crisis.
  • Claiming the EU is irrelevant? The EU is Ukraine’s biggest supporter(opens in a new tab): the largest donor of financial aid, weapons and humanitarian relief. EU sanctions have cut deep into Russia’s oil revenues and foreign reserves, dealing harsh economic blows. Without the EU, Russia’s war effort would be far stronger.

A baggage of bad-faith negotiations

Moscow has a history using FIMI campaigns to mask its insincere negotiations. In 2014–15, Russia signed the Minsk agreements, but soon violated ceasefires while spreading false claims blaming Ukraine and the West. Despite clear evidence, Russia denied its links to the armed groups it supported and pushed false narratives blaming Western officials for torpedoing and undermining the agreements, a key element in its FIMI playbook.

Similarly, the Istanbul peace talks in March 2022 were accompanied by disinformation campaigns falsely accusing Western leaders, particularly Boris Johnson, of spoiling the negotiations. Russian-backed narratives claimed that Johnson personally undermined the talks to prolong the conflict, a story widely debunked, but that nonetheless keeps being perpetuated by Kremlin-linked outlets. In fact, the talks were seriously disrupted by Russia’s own actions, most notably the Bucha massacre, combined with Russia’s maximalist demands and low-level delegation, which exposed Moscow’s lack of genuine commitment.

Loud accusations, hidden weakness

Projection is the Kremlin’s favourite trick. It portrays itself as strong and reasonable, and everyone else as weak, chaotic or hostile. Projection keeps the Kremlin’s narrative intact because the truth is unappealing: Putin’s grand ambition is faltering. Russia is stuck in a costly stalemate, its army wearing down, its economy flatlining, and its battlefield gains meagre.

In other words: Russia’s loud accusations and disinformation campaigns are a smokescreen for its own crimes and failures. Seeing through this projection is key to understanding what’s really happening in Alaska – and on the ground in Ukraine.

Don’t be deceived.

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Also on our EUvsDisinfo radar this week:

Disclaimer

Cases in the EUvsDisinfo database focus on messages in the international information space that are identified as providing a partial, distorted, or false depiction of reality and spread key pro-Kremlin messages. This does not necessarily imply, however, that a given outlet is linked to the Kremlin or editorially pro-Kremlin, or that it has intentionally sought to disinform. EUvsDisinfo publications do not represent an official EU position, as the information and opinions expressed are based on media reporting and analysis of the East Stratcom Task Force.

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